HELLO!

I’m Patricia Urdaneta, Senior Graphic Designer with dual degree in Graphic Design and Business Administration, bringing over 20 years of experience leading branding, advertising, digital and editorial for Australian and international clients. Skilled in end-to-end project management, from concept development and stakeholder communication to production oversight and final delivery. Recognised for strategic thinking, team coordination, and a proven ability to translate client visions into compelling visual solutions that drive engagement and meet business goals. Proficient at managing projects and timelines while ensuring creative excellence and brand consistency across print, outdoor, and digital media. Passionate about producing meaningful, high-impact work that brings brands to life and connects with audiences. Explore my most recent projects and professional experiences below: