Depi-Light

Depi-Light is a laser and waxing treatment company based in Venezuela and Colombia. The approach of the client was to create a whole new image of the brand to stand out amongst its competition and clearly be understood as a laser treatment services. Leading the whole project from creative concept stage, to art direction and design of all brand collateral such as brand stationery, outdoor advertising, display signs, marketing material which included brochures, POS, press advertising and retail merchandising, I implemented a strategy of using a complementary colour palette that made the original logo stand out, adding an extra element of a picture to reflect the final results of their main services, capturing their audience attention and inspiring them to take action.